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fitted.


fitted. is a campus fashion platform I helped found during my freshman year at UW. It was one of my most dedicated undergrad creative projects. 

2021 Branding


Original Logo
This is the initial branding I designed for the organization back in 2021. A lot of the design choices made were based on vibes. 

A big point of contention regarding the brand type layout was the being off-center, but I justified my design choice as I wanted to refer to the UW’s social media channels logo. 


Banner/Sticker Design

2024 Rebrand 

 For my senior year at UW and the club, I wanted to redesign the branding, to better reflect our growth as an organization, with further emphasis on variation exploration, research and intentional design choices.

The areas of focus for this rebrand were selected based on elements that felt lacking from the original branding I did in my first year: 
  • Typeface
  • Colors
  • Accessibility
  • Brand guideline

Typeface exploration

Testing out different typefaces, I wanted to preserve certain elements from our old branding, such as the italicized font.



I ultimately decided to go with the Author type family for the logo, due to the type’s modern look and a wide selection of font varieties for pairing options.

Logotype Design


Author Variable - Bold Italic
I wanted to adjust the glyphs for further visual consistency
Adjusting the kerning
Readability test


Brand Colors


The previous color palette was inconsistent between digital and physical media. The new color palette has to abide by visual accessibility standards, be production-friendly, and maintain our school’s spirit.


Logo Variation


One of our club’s audience favorite freebies are our stickers. The original concept was due to our background as a fashion club, I wanted to base it on one of our favorite skater brand, Supreme. Here are some variations I have made based featuring the rebranded design.


Chrome Hearts parody
Halloween version
Beveled Logo version
Promotional Concert sticker
Spring Flea Cherry Blossom Sticker
Sticker variation by one of our members, Safa
©2025creative portfoliohy-quan tran